Posts Tagged ‘Mobile Devices’

TweetDeck iPhone app #fail

tweetdeckAll the hype around the TweetDeck iPhone app lately has been kind of bugging me, and the last straw is this article I read yesterday, frankly it’s bothered me.  It’s not up to me to decide what they think is a badass iPhone app, but they include TweetDeck in the list and the only thing they say about it is “obviously”.  Obviously what exactly?

Ordinarily I wouldn’t even say anything, TweetDeck is free after all.  Aesthetically it’s beautiful, and as an iPhone app in many ways it stands out as brilliant, taking advantage of the state-of-the-art technologies the iPhone offers, where as with other apps it can be apparent the developers haven’t quite been able to step away from traditional mobile app development and harness the power of the iPhone.  But it’s not just an iPhone app, it’s actually a Twitter client, and in that I believe it severely fails.

Yes it has some sweet features – manage multiple accounts (I think it’s the only free iPhone Twitter client to offer this), create multiple views (this is very cool), group those you follow together, and synching with the desktop client.  But I think it runs before it can walk, those features are way cool but it lacks the basics of what I need from a Twitter client.  It doesn’t scroll down to your oldest new tweet, what’s the deal there?  And the color difference between the new and old tweet state is barely visible to the naked eye.  A designer friend who has the app didn’t even realize there are different color states, and this is a guy that can spot an off pixel on a screen from across the room and one floor up.  The two colors are so the same it reminds me of that scene in American Psycho when they are all sitting around comparing how different their business cards are when they all appear to be the same off-white color.  So I have to actually remember the last tweet I read?  And even if I do remember I have to manually scroll down the 146 new tweets I’ve just recieved.  And all this applies again and again for the multiple columns.

And another area where the app fails is its direct message interface.  As far as I can tell it doesn’t even show your sent messages.  What’s the thinking behind that?  It should take lead from Twitterfon who does it perfectly and displays both sides of the conversation in speech bubbles with avatars just like an IM app.

I dunno why I’m choosing to be so negative about a free app, I guess that whole “obviously” thing really wound me up.  The desktop version is definitely badass, and they’ve put a lot of work into their iPhone app so why have such serious usability issues?  Maybe I don’t need a tool as powerful as TweetDeck on-the-go so I don’t appreciate it, I don’t have multiple twitter accounts and I don’t follow hundreds of tweeple so I can live without the grouping functionality away from my desk.  Personally I just use Twitterfon, it might not be as beautiful but I think it’s badass, obviously.

Friday, August 21st, 2009

Will the real Augmented Reality please stand up?

People we gotta come up with a new name for augmented reality. That’s the real next big thing and it’s waaaay dope but it’s name has been hijacked by a flash technology called Papervision3D which has nothing more going for it than a first encounter gimmick factor (I’m not ripping on the papervision technology itself, just when it is used to implement AR). It’s not like I didn’t also fall pray to the sweet song of the papervision sirens myself during my odyssey towards a new digital reality. But papervision is wicked, tricksy, false. Because of it I feel like I’m already sick of AR and it doesn’t even really exist yet, at least it only exists in my mind and in cool video demos out on the web. But listen up folks that technology is not AR. The real augmented reality is mixing the digital realm with the real world, digitally enhancing what we see, and it’s seriously rad. Think back to the original Terminator movie when you’d see the world through Arnie’s eyes as he’s scanning the room and all kinds of information is digitally overlaid – he’d look at someone and a panel would appear next to them with information on height, weight, threat level, etc. – y’know the kinds of things a terminator needs to know.

Here’s what I’m talking about. The following video has been going around recently and is quite interesting:

It’s mixing AR with Twitter. It’s a sweet concept and as Twitter already geotags your tweets you’d think those tweets would appear digitally in the same spot where they were published. But it doesn’t necessarily seem to working that way, there’s no sound so I can’t figure out what’s really going on, but it appears that ghosts are tweeting from halfway up trees? Not to worry though it’s the thought that counts, just think about sitting in a bar and looking across the room and seeing the crowds tweets in speech bubbles above their heads. Neat huh?

I came across this guy earlier this week and he’s been giving me inspiration:

It’s Mr super sneaky invisible stealth dude. And I really like the fact that his art is analogue and yet it’s helped me to trigger a digital concept. It’s basically to combine the above AR Twitter app with TwitPic. So you’re walking through London and you see before you a huge collage of photos perfectly placed in their exact locations, sometimes even overlapping, the compass and gyroscope in our mobile devices enables the photo to appear in its exact location, angle, and dimensions. And with a city that big it probably wouldn’t be long until everything you see before you has completely become the alternative reality created by the Twittersphere, maybe transparently overlaying the actual reality. Yeah it’s kind of a cool idea but it’s a bit messy. But what happens if we throw in an extra dimension, that of time, the time of day to be exact? Now the photo will only appear at the exact time of the day it was taken, hang around for a few moments, then disappear. Imagine it, you stand there and watch a busy London street, Leicester Square even, and as you do photos fade in for a moment then vanish, hundreds of photos come and go every second, the ghosts of days and years long past are alive again for a brief moment every new day, forever changing our perception of reality and the very idea of space and time. Trippy.

Actually thinking about it this is probably something else I came across recently that greatly contributed to the inspiration for this idea.

So c’mon folks help me out, we gotta come up with a new name for this technology as the current term has already been killed by inferior technologies falsely claiming to be it. Maybe like ‘Super Vision’ or something, anything that’s different. Let’s just come up with a new name already so we can talk about it without throwing up in our mouths a little, so we can be really excited about this technology again.

Wednesday, August 5th, 2009

iPhone App Interactive Ad Banner

I was sitting on the sofa the other night watching the Tigers suck and I came across an interesting ad served up within TwitterFon on the iPhone. Leaving aside the fact that I still use TwitterFon over the much lauded Tweetdeck (it scrolls down to your oldest new tweet which is a truly priceless feature), I noticed the following ad banner:

Apart from it being an automotive ad which is the industry I have been involved in now for a number of years, the peel-behind icon in the top right corner really stuck out. It represents ads by VideoEgg who coincidentally we’d just had in the office a month or so ago giving us a presentation. I was impressed with the company’s ad model and portfolio, and found Mark Spates, their Director of Social Media Strategy, quite an exceptional guy. But this post isn’t about VideoEgg even though I realize now thinking back that I have a lot to say about them, so maybe I’ll do that another time. Anyways, I knew from their ad model that they don’t charge per impression or click-through, but for the time spent actually interacting with the ad, which leads them to produce some really interesting and engaging content, so whilst I am not in the market for a Prius I clicked through to see what it was all about.

And I was really wowed. Twitterfon peeled back to reveal behind it what I came to realize was a full-blown microsite, shit this thing was as good as some of the lower budget reveal sites we’d put out on the web two or three years ago. But this was in an ad, in an app, in my cellphone, in my hand, while I sat on the sofa watching the Tigers suck. Of course it wasn’t really as good as any microsite we’d put out two years ago, but for the reasons I just mentioned it felt like it was. And also up until now all the iPhone App banner ads I’d seen have been tasteless unsightly garbage, offering me something along the lines of a free Katie Perry song if I download some dodgy app, reminding me of the exact same problem we had on the web when ad banners first came about, the horrible junk that they were, and the iPhone is meant to be a mobile platform that isn’t a throwback to the nineties.

Okay so you click the VideoEgg symbol to launch the interactive experience:

And revealed behind the App is the microsite:

This homepage loads instantly, and as you see it’s pretty simple stuff, which is what I like. In fact it’s what most of us like, as this article which is a little dated but still stands true points out – web users are getting more ruthless – if you’ve got a gallery to show me, some videos, or any other interesting piece of content then sweet, I dig it, bring it on. But don’t dick me around and waste my time with your bloated over-designed over-engineered Flash (or whatever technology) app that takes forever to load, and then every time I interact with it starts with its bullshit animations and transitions, which appear to only exist to cover up the fact that it provides absolutely nothing of worth or value to me, only to discover that you need a PhD in rocket science, be a level 60 sorcerer in world of warcraft, and quite possibly even be slightly retarded to boot, just to figure out how to interact with it.

Well that’s not this, this is simple. And my time is precious, and me is ruthless, and me like it lots.

There’s a gallery with about a dozen interesting shots:

There’s a vehicle colorizer:

And finally you can watch some of their tv spots:



As this ad was served up with TwitterFon it would be an obvious move to improve upon it by having some kind of Twitter tie-in, but only if it improves upon the experience and not just so it can claim to incorporate the latest fad of the week, and lets not forget that this ad is likely served up into a wide assortment of apps belonging to the VideoEgg network so the experience needs to be generic to all of them.

Look I’m not saying this ad was some truly amazing experience, really my only point is that it reminded me that this is how all iPhone ads should already be, and I’m pleasantly surprised to see that some of them already are.

Saturday, August 1st, 2009

More Augmented Reality

Our team recently had the agency’s first stab at the Augmented Reality craze that’s going down lately. We launched this a few weeks back. We didn’t have much of a budget at all so it’s no great masterpiece and we’re relying on our target audience (8-18 years) not having been previously exposed to the technology, so hopefully they’ll find it fresh and fun. Basically the packaging and magazine ads have the image needed for the experience, we’re not promoting it in any way, it’s just a viral seeded campaign. Here’s a neat example of how it works:

For the most part it seems many of the implementations of this technology so far have been very gimmicky, though I just recently came across the USPS Package Simulator which is the first practical usage of the technology I’ve seen. Of course as practical as it seems to be, its real world usefulness could be limited which could land it back in the gimmick column, I don’t send packages ever so I just don’t know.

Gaming so far seems to be the best way to highlight this technology. And I really love what Topps has done, in a time when the baseball trading cards industry was in serious decline due to modern day gaming, they found a way to marry their product with gaming, by using the augmented reality technology. I’ve yet to try it out for real, though I keep telling myself I’ll buy a pack of baseball cards next time I’m at the 7-11. It looks really fun (as in innocent, simple fun), I hope it’s helping turn the industry around. Checkout the instructions and watch the video below:

Another game I’ve come across, which is breaking away from the confines of the desktop, is a Tegra Zombie game. I won’t go into it much, if you haven’t seen it yet it’s pretty amazing, just watch the video:

I can picture this taking place on a huge scale, the size of a football field or bigger, with hundreds of gamers walking around with the device in their hands, all connected wirelessly in one giant game! And better yet the devices wouldn’t be hand held but tv goggles, and the buildings and zombies would be life size! It’s really not that far away folks, in fact Jobs and Gates probably play this shit already in each others basements!

Of course all this isn’t really true augmented reality, it is to an extent, but it’s limited to a certain environment and true augmented reality lives in the real world. This type of technology has just started coming out recently thanks to mobile devices with built-in camera, GPS, compass, and fast internet that are capable of placing what they see with pinpoint accuracy. I can barely imagine what’s to come, what’s currently being developed, or even what currently exists in some mad scientists laboratory. But check the following video out if you haven’t already. It’s a true augmented reality app released by IBM for Android phones for people wandering around at the Wimbledon tennis club. With the entire Wimbledon complex tagged and hooked up to monitors you can look through your device and see what’s going on around you with supplemental information. I think what really blew me away was the fact you can look across the lawn club and see where all the restrooms are and it even shows you how long the lines are so you can make sure you join the one with the shortest wait!

Thursday, June 25th, 2009

Microsoft Tag: A Mobile Tagging System

A colleague of mine sent this my way http://www.microsoft.com/tag/. It’s a fairly new beta service that Microsoft is playing around with called Tag. Coincidentally it’s in a similar vain to something I am currently working on, Augmented Reality, which we’ll be launching later this week. Anyways back to the point, I love it when something that should be complicated is super easy to use, and that’s what I love about this. It took no longer than 10 minutes from receiving the link in an email to having a printout in my hand that launches my blog when my iPhone app points to it, and that time included reading up on it, creating the tag, and downloading the iPhone app. So obviously I can’t spend more than 10 minutes blogging about it!

In a nutshell it creates a visual “bar code” that its accompanying mobile app is able to recognize and react to. There are four Tag types to chose from which you pick when creating the tag, they all look the same but react differently upon scanning:

- URL – Takes the user to a web address. Would work just about anywhere – print or TV.
- Free Text – Sends a free text to the user. Would be ideal for magazine coupons, instead of having to cut it out, just scan to get it sent to your cellphone.
- vCard – Sends a mobile business card to the user. Ideal for an email signature, and obviously an actual business card, doh!
- Dialer – Automatically dials a phone number. Could be handy to just scan the menu and have it auto dial your favorite carry-out restaurant.

So I created a tag that links to my blog:

Download the app from http://gettag.mobi and point your mobile camera to my Tag. It seems the app is available for all mobile platforms, I’m on the iPhone and was redirected to iTunes to download it. You can print off the tag and scan it, or just scan it straight off the screen (this will be sweet for video!), it doesn’t hang around either, as soon as it recognizes the tag it just takes you straight there.

Now you’ve seen it in action create one yourself. It’s simple:

1. Login using you Windows Live ID

2. Create your Tag

3. Render the graphic

It seems you can customize the Tag to make it more brand specific, though I haven’t investigated this. There’s also some cool reporting functionality, now marketers can track the success rate of individual print and TV ads.

Okay so I just did a little research (which takes this post over the 10 minute mark!) and I guess this technology entirely original, and something similar called QR Code has been in effect for a number of years and is commonly used in Japan. In fact now that I see a sample image I definitely recognize it from different packaging I have seen over the years. Some people out there have tried to suggest Tag is just Microsoft trying to re-invent the wheel, but I would say this technology has a different goal in mind, to the QR Codes at least. An apparent Pro that the QR Code appears to have is more like a Con from how I’ve been looking at the technology – that it contains the information about it’s content embedded within it, so it doesn’t require a third party gateway to do a look-up and return instructions. But because of this the image is physically dependent on the instructions contained within it, whereas with the Tag technology it appears the image can be quite customized to match a brand or campaign regardless of what it does, and the gateway look-up guarantees being able to track all the interactions. And another plus with a gateway look-up is being able to change the images response (many times over) once it’s published.

Tuesday, May 26th, 2009